This document, Southwestern Wisconsin Regional Housing Study, specifically provides statistical and narrative data identifying a housing profile in Southwestern Wisconsin. The Study describes the current situation related to housing markets, home ownership, and affordability challenges. Nationally, changing demographics are shaping the housing market for years to come. Southwestern Wisconsin communities must realize the local demographic shift to prepare and accommodate for the changing housing markets. The emerging housing needs include: senior-assisted housing, rental housing, more low- to moderate-income housing, and multi-family homes. Each county and municipality will experience different housing needs, which will determine new policies and programs offered.